Many of us bloggers get stuck trying to come up with great posts, or maybe we have just beaten the same topic to death. It's definitely good to have a niche but it's also good to sometimes do something new every once in a while.
Blogging about the same subject can become a bit tiresome. One way to counteract this and to breathe some new life into you and your blog is writing about something new and fresh. But what? Why not pick something that is insanely popular AND you find interesting. After all that's pretty much the whole point of blogging isn't it?
One way to see whats popular is by examining the global internet trends that are happening right now. You may even get lucky and find something very similar to your blog's main topic.
One thing you should keep in mind here is that your RSS subscribers, the people who read your blog everyday will see this post. You must treat each and every one of them as your biggest critic, after all they felt your blog was worth subscribing to and are expecting a certain brand of content.
With that being said, if I created a long post about how awesome Polamalu's superman tackle was I'm fairly certain I would lose at least a few readers. Accordingly, your "off the beaten path" post should at least be loosely related at best. It's a bit risky if you have a narrow niche but let's look at some of the benefits of using trends to find a suitable new and fresh topic.
Benefits of using Trends
1. Find a new popular topic to branch out on that may potentially attract new readers and as a result more traffic.
2. If you have varied blog with several topics or an anything goes type blog you'll have an endless source of topics. Think of South Park, there's a reason why they never run out of material.
3. It can get you out of your niche rut, or cure your writer's block if you stumble upon the right topic.
4. If you can write the post fast enough while still maintaining quality it may catch on pretty quick with it being so popular as it is. Strike while the iron is hot they say, and getting in on the ground floor of an emerging topic is always an amazing thing.
5. Even if you don't end up writing a blog post after examining the growing trends at the very least you'll be more cool. I'm just kidding, but you will have a small grasp of whats going on around the net and that's never bad.
So where do you start?
Well first and foremost I'm not saying you should write a post on the latest American Idol results because it's wildly popular to the masses. What should happen is once you have evaluated the emerging trend feeds if there is something there of interest to you go for it.
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