clout - noun \'klau?t\ - pull, influence, strong authority
When it comes to the online world of social media do you have any clout?
The new website Klout.com does its best gauge your online influence in a fresh and fun way.
That is really all you should take it for, fun, but it can be a good way to see how well your social media campaign is going using all the various graph charts.
A downward spiral will be easily seen following an online social debacle of some sort.
Social Measurments
Klout measures a few areas of your online dominion.
Amplification - Likelihood that your content will be acted upon
Network - Influence level of your engaged audience
True Reach - Size of your engaged audience
Influence Matrix, woah
Are you a Dabbler or a Celebrity? Klout will pretty accurately place you in some sort of category based on what topics you talk about, the volume of updates you put out, who you follow and who follows you. There are 16 possible classifications you can fall into and displays your top influencers and their classifications.
Individual Achievements To Toot Your Horn
In a page straight out of Xbox 360's gamer addiction frenzy comes Klout's achievements system to appeal to the gamer in us all.
You can then of course Tweet and Share you're achievements for all to see to show your greatness, which in doing so creates some conversation in the process and that's what it's all about.
Klout is a relatively new site that I see can only gain better features and better tracking. Signing up early can give you a great idea on how your brand is growing which can sometimes be a hard thing to visually realize, especially early on.
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